BOQ Master Plan v4 · Tier 9

Cold to Customer

The full 12-stage path from Brad's warm-intro email to a recurring BOQ client paying $3.5k - $5k/month with referrals compounding. Click any stage for detail.

Acquire
Convert
Deliver
Grow
0 min 5 min 1 hr 24 hrs 30 days 60 days Ongoing Acquire Convert Deliver Grow 01 Brad's email lands 0 min · click link 02 Audit landing page (UTM) < 2 min 03 Pays for audit in chat < 3 min · Stripe 04 Audit auto-runs, report sent < 60 min wall 05 Chatbot pitches site mockup < 10 min in chat 06 Pays $1k/mo Tier 1 in chat < 5 min 07 Auto-onboard, site goes live < 24 hrs 08 Customer chats with site daily Ongoing · sticky 09 Tier 2 voice +$500/mo Day 30 · 25-35% 10 Tier 3 AI recep. +$1.5k/mo Day 60 · 10-15% 11 Marketing upsell ladder Day 90+ · 25% 12 Refers neighbour $500 credit Compounds $3.5k to $5k MRR per converted client at month 6+
10%
Install-attach conversion (base case, Stream A)
8%
Cold-list conversion Year 1 (12k Brad list)
25%
Tier 2 voice attach by month 6
10%
Tier 3 receptionist attach by month 12