BOQ Master Plan v4 · Tier 9 · Revenue Tree

The Upsell Ladder

How a $1k/mo Tier 1 customer climbs to $3k - $5k+ MRR through voice, AI receptionist, and 10 marketing add-ons. Branching tree colour-coded by ARR contribution. Click any branch for detail.

Tier 1 base ($1k)
Tier 2 voice (+$500)
Tier 3 receptionist (+$1.5k)
Marketing add-ons (avg +$700)
Day 1 Day 30 Day 60 Day 90+ TIER 1 - BASE $1,000 /mo · Chatbot + Website · 100% start here 25-35% TIER 2 - VOICE +$500 /mo · After 30 days usage data 10-15% TIER 3 - RECEPTIONIST +$1,500 /mo · After 60 days call volume SEO RETAINER +$800 Local rankings PAID ADS MGMT +$1.2k +15% spend CONTENT ENGINE +$600 8 posts/mo EMAIL ENGINE +$400 Auto sequences SOCIAL MGMT +$500 3 channels REVIEW ENGINE +$300 Auto-collect LOCAL CITATIONS +$300 Directory build VIDEO SHORTS +$700 8 reels/mo AI RANKING +$900 ChatGPT/AIO FUNNEL + CRO +$700 CVR lift work 25% attach 1+ marketing add-on
Day 1 - Tier 1
$1,000
Audit-to-Tier 1 conversion. Chatbot + website live within 24 hrs.
100% of converted
Day 30 - + Tier 2
$1,500
30 days of usage data triggers in-chat voice add-on offer.
25-35% attach by M6
Day 60 - + Tier 3
$3,000
Voice usage threshold unlocks AI receptionist offer.
10-15% attach by M12
Day 90+ - + Marketing
$3.5k - $5k+
10 add-ons available in chat. Average +$700/mo per add-on.
25% attach 1+ service