BOQ User Journeys

From cold contact to recurring client.

Three visualised journeys showing how Brad's list converts to chatbot clients - with timing, conversion points, and upsell triggers at each stage.

01
Cold to Customer

Brad emails a list member with a link. 12 stages from that first click to a live chatbot client paying $1k/mo. Includes the in-chat Stripe moment and the first upsell trigger.

12 stages - full funnel
02
Audit to Recurring

The most common path. Customer pays for a $200-500 audit, chatbot summarises gaps, customer upgrades to $1k/mo Tier 1 within the same conversation.

6 stages - fastest path
03
Upsell Ladder

What happens after month one. Tier 1 to Tier 2 to Tier 3 - with marketing add-ons stacking on top. Shows how a $1k/mo client becomes $3.5-5k/mo within 90 days.

10 stages - MRR compounding